Under the partnership, Bisleri will integrate its hydration proposition into the race-day experience through on-ground hydration support, product integration, brand activations and dedicated hydration zones across racing and festival environments. The collaboration will also expand the brand's visibility across the racing calendar through placements on vehicles, driver apparel and festival kits.
The Bisleri logo will appear on both sides of race car sidepods, on the sleeves of drivers' racing suits and on Festival kits, alongside on-ground brand visibility. The association is also expected to bring the brand closer to professional drivers, racing personalities and a young, aspirational audience.
The partnership will extend beyond the racetrack through digital and content integration across the racing calendar. Planned activities include driver-led social media content, short-form videos, race-day coverage and behind-the-scenes content, supported by digital amplification around F4 and IRL race rounds.
Commenting on the association, Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said, “We’re thrilled to partner with Racing Promotion Private Limited as the Official Hydration Partner of F4 and the Indian Racing League. This association strengthens Bisleri’s presence across India’s evolving motorsport landscape and adds to our broader sports marketing programme, as we continue to champion hydration globally and create exciting engagement opportunities for our consumers.”
Mr. Akhilesh Reddy, Chairman & Managing Director, Racing Promotions Pvt. Ltd. (RPPL), said, “We are delighted to renew our partnership with Bisleri as the Official Hydration Partner of the Indian Racing Festival for the 2026 season. The success of our association last year demonstrated the strong synergy between two brands that are committed to performance, innovation and engaging with a young, dynamic audience. As we enter an exciting new season, we look forward to building on this partnership through innovative fan experiences and meaningful initiatives that take the IRF experience beyond the racetrack. Bisleri’s continued support is an important part of our journey as we look to make motorsport more accessible, engaging and relevant to audiences across India.”
The partnership further strengthens Bisleri's growing presence across Indian sport and reinforces the company's focus on hydration, performance and engagement with India's evolving motorsport landscape.
Bisleri International Pvt. Ltd. has a legacy spanning more than 50 years and has grown into one of India's largest premium beverage businesses. The company manufactures the country's largest-selling packaged drinking water brand and follows a stringent quality process involving 90 quality tests and 10-stage purification to provide consumers with pure, safe and healthy water.
Bisleri International operates 130 plants and maintains a distribution network of more than 6,000 distributors and 7,500 distribution trucks across India and the UAE market. Its beverage portfolio caters to different occasions and includes Bisleri packaged drinking water, Vedica Himalayan Spring Water, and carbonated drinks such as Bisleri Limonata, Bisleri Pop and Bisleri Soda, available in multiple flavours.
The company's products are also available through its e-commerce platform, Bisleri@Doorstep, which aims to provide customers with a safe and uninterrupted supply of their trusted products at their doorstep.
Sustainability remains central to Bisleri International's business approach. The organisation has introduced Sustainability 2.0 under its Bisleri Greener Promise, focusing on initiatives related to recycling, water conservation and sustainability to help create a greener future.
For more information about Bisleri International, its people, brands and OSR initiatives, visit www.bisleri.com.
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